How to use Google search as a keyword research tool

Everyone know what is Google search, but not everyone know that Google search can be used as a keyword research tool.

Here is 3 ways to use Google search as a keyword research tool and to understand your niche and your customers, you can use it to find new keywords or to inspire you with your new article.

Related : Why You Should Choose Niche for Your Blog

1- Once you type any query in Google search, Google will try to autocomplete the sentence and will give you a search suggestions, it was made to make it easy for the users to search on Google and the search suggestions are based on other users search activities.

This is a way to know the most used search queries in Google search, You can use this suggestions to inspire yourself with new niches, new article Ideas or to find new keywords. 

2- In the search result page you will see PAA box "People Also Ask" 

The PAA box provides you with the most related questions about your search query.

Use this tool to know the type of information the users are searching for, be sure to write a detailed content that answer their questions. 

3- The last tool is the related searches, you can find it in the search results page when you scroll to the bottom.  

Use the 3 tools to understand your customers, to write a valuable and relevant content.

Use Google search, Google Trends and Google Keyword tool to know your Niche much deeper.

In the past, SEO wasn't more than writing some keywords but nowadays the content is the most important thing in SEO, Google is changing and working harder to give the users the most relevant content to their search query. 

Related : Why It's Important to Choose a Blog Niche