Your Google Keyword Planner Tool Guide

When you need to know how many people are searching for a certain keyword on Google, then Google Keyword Planner tool is the best tool for you.

If you didn't find a good niche for your blog, or can't find new ideas to inspire you with new articles to write in your blog, then Google Keyword Planner tool can solve the problem.

Google Keyword Planner tool was made for the advertisers to suggest new keywords for their campaigns, You will use Google keyword planner tool next to Google Search and Google Trends to understand how people are searching for your keywords, What Information they are asking for, What are the most popular search quires in your Niche, How a list of keywords might perform.

Your Google Keyword Planner Tool Guide.

Go to Google Keyword Planner tool website, You will need to login using your own Gmail account.

https://adwords.google.com/ko/KeywordPlanner/Home



Once you login, you will see the following picture.

In “Find new Keywords” type your keyword or a website link and hit enter.

In the top of the screen you will see:

Locations: If your blog is about a local service or local store, then your target audiences are the people who are living in this city/country. 

In this case you should use the locations to refine the results and  target the city/country. 

But If your blog is not about something local, then be sure that the locations is “All locations”


Language: The default is English but If your website is not in English, then change the language to your website language.

Search networks: The default is showing results from Google search only, you can choose to show the results from or Google search and search partners also such as Amazon.com.

You will need to change it if you have Amazon affiliate website so you can see the search queries in both Google and Amazon.

Keyword Ideas: you can add as many keywords as you want to compare them and see which one of them will work better for you.

You can use one keyword only to get the most relevant keyword.

I used the word "Facebook", here is the result.

I got Facebook, Facebook app, Facebook search . .

But you don't have to use keywords only, you can add a link for any page on internet to find related keywords for this page.

I used the link of Facebook login page, searching this page only.

Here is the results.

Different results, I got new keywords like "www facebook login, fb and fb login"

But, what will happen when i search the Entire site ? 


BOOM !

iphone 8 Plus, air max97, iphone plus, apple watch,ashley furniture and queen size bed.  

Use this trick to get more related keywords to your niche, copy a link from your competitor's site and compare the results, you can find new keywords that your competitors are not using. 

  

Keyword (by relevance): When you sort the keywords by relevance; You will see the most related keywords to your keyword on top.

Avg. Monthly searches:  The numbers in this column will tell you the average monthly searches for the keywords.


You can use Google Keyword Planner to measure your performance, For example If you have 5k visitors per month and the keywords Avg Monthly searches is 10k, Then this mean that 50% of the people who are using this keyword are visiting your site and 50% are visiting other sites.

Use the keywords that has fewer competitors and the most Avg monthly searches, compare the results from Google keyword Planner tool to the results you got from Google search and Google trends.


See : How to use Google Search as a Keyword Research Tool

         How to Use Google Trends to Find Keywords